Siegel+Gale: City Year’s Purpose

We had the opportunity to send some time with Andrew Olson, Writer at Siegel+Gale, talking about the City Year culture. Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories, and experiences.

Andrew shared his experience visiting City Year on the Siegel+Gale blog this week, citing City Year’s idealism as the uniting force that defines
our organizational culture. Please click here to read full post.

“employees who are working toward a goal that is bigger than themselves are more likely to be engaged, motivated and committed to their jobs… No brand can lay claim to these traits in quite the same way as City Year.”

“The organization itself is focused around creating an environment that harnesses the power of idealism to transform the schools where City Year is active.”

“Many companies partner with City Year to positively impact their communities in ways that are true to their brand and valuable for their employees and consumers.”

many for-profit companies could learn a thing or two from City Year about inspiring their employees and consumers with a purpose that speaks louder than the bottom line.

About Siegel+Gale

Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research, and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies. 

 

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